HUMOUR10 Videos

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REXONA Massive Attack 2.0 ‘Side Plank’

I had loads of fun shooting this, after all, it’s right up my alley. I was even my own technical advisor, in terms of how to spot, & plank. Thanks to a cool board from agency Ensemble & Play Pictures, we created something funny & lasting. Unfortunately, the same can’t be said about the foul […]

REXONA Massive Attack 2.0 ‘Jumping Jacks’

This was the toughest of the 3 to shoot. Thankfully we had excellent casting. But because we had to include all 3 talents here, we had to ensure all their actions were adequate & the timings spot on. And the throwing scene took a while to master but eventually, our main guy caught it perfectly. […]

REXONA Massive Attack 2.0 ‘Shoulder Press’

I had loads of fun shooting this, after all, it’s right up my alley J. I was even my own technical advisor, in terms of how to spot, & plank. Thanks to a cool board from agency Ensemble & Play Pictures, we created something funny & lasting. Unfortunately, the same can’t be said about the […]

TM UNIFI Mesh WiFi ‘It Takes Two’

Shooting 3 spots in 1 day is no easy feat, but we, Optinovus Films, managed to pull it off in good time, thanks to the great cast that we had & the familiarity we established from previous shoots. It was a long project from conception to end with an original idea from Agency VMLY&R to eventually […]

TM UNIFI Mesh WiFi ‘Interferences’

TM UNIFI Mesh WiFi ‘Deadzone’

MAXIS HOTLINK ‘CNY Granny Rap’

This was truly a fun & exciting Music Video to shoot. If it were not for the catchy hip-hop tune (created by the in-house copywriter/musician of agency Next Digital) & endearing qualities of our aunties/grannies, it wouldn’t have turned out the way it did. Exuding professionalism for their roles, we casted actors & some singers […]

PEPSI REVIVE ‘CNY Abundance’

Working with Creative Funk & Agency BBDO, we created a spot that not only captured the essence of Chinese New Year & the great abundance of health & wealth, but one that was done in a humorous & tasteful manner. With local DJ/Singer/Actor Jack Lim in the lead role, it was great fun to see […]

Thumbnail_U Mobile_Samping Rite, Samping Wrong

U MOBILE ‘Samping Right, Samping Wrong’

The fastest turnaround job I’ve been involved in; Agency brief, shoot, post-production, all accomplished within 4 days (for the Hari Raya 2016 Celebrations), thanks to a stellar production team under Shoot Works Asia and a very accommodating agency TBWA. Also, hats off to our talent who has never acted in front of the camera, & […]

NANDO’s ‘Raya 2018’

This was a simple yet fun shoot. Working on a minimalist setup with a creative concept from TBWA, Shootworksasia produced a spot for this coming Raya festive season that involved a comical approach, focusing more on expressions & storyline of one particular family, or actually, more on a character named Din. If we’re unclear about what […]