MAXIS HOTLINK ‘CNY Granny Rap’
This was truly a fun & exciting Music Video to shoot. If it were not for the catchy hip-hop tune (created by the in-house copywriter/musician of agency Next Digital) & endearing qualities of our aunties/grannies, it wouldn’t have turned out the way it did. Exuding professionalism for their roles, we casted actors & some singers to play regular nagging aunties & also a juxtaposed alter-ego of their darker yet fun selves. Dressed in full hip-hop gear together with the customary bling, with a touch of ethnicity for the up-coming CNY festival, they fully immersed themselves in the part, appearing oftentimes funny & comical as they sang the songs with passion. Shot in a beautiful authentic coffeeshop in KL & also in a studio, we managed to capture the essence of the importance of family & the reunions that we have with them in these locations. This video was shot using a Canon 5D Mark III and a Canon 6D with Loh as DOP. Post-production was completed at Sotong Potong.