F&B112 Videos

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GARDENIA TOAST’EM ‘Choco Perfecto’

This was our – together with Shootworksasia – maiden job with Agency Oxygen & clients Gardenia. And I’d safely say we clicked. Always valuing high production values, we strive to create interesting visuals even in the most straightforward of concepts because that’s what sets it apart from the ordinary. Shooting the food shots went as […]

GLUCERNA ‘Exceptionally Delicious’

An interesting ASMR type video for Diabetics, using the sounds of wheat & wheat fields, gentle powder explosions and more to hype up visual & audio cues in the product. From the minds of Agency Entropia, and Clients Abbott, & working for the 1sttime with Light Flux Production, we created some interesting visuals with food. Shot completely […]

GO CHEESE ‘Transform’

Collaborating with Scion & Twisted Media for another Gowardhan tv spot for India after a successful GoMilk campaign, we created a hardworking yet endearing ad that would appeal to mothers & children alike. Working in the Art Director’s own home, we built a set extension of the kitchen which looked just like a part of […]

GO MILK ‘Milk is Young Again’

This was a job produced under Twisted Media Malaysia & the Agency SCION, for GO Milk India. It was shot in Malaysia & in 2 locations; a high-end supermarket & a bungalow. Talents were flown in from 2 different countries, South Africa & Europe, & performed exceptionally well, hinting at just the right subtleties at […]

HL Supermilk ‘Sarcopenia/Muscle Loss’

We’re going a bit more factual this round, but with added creative visuals to embellish what could otherwise be a very straightforward narrative. Collaborating with Agency TBWA & production house Lightflux, we produced this film in 1 day, carefully planning our shoot angles for the heavy compositing shots, & to craft a different take on […]

HOMESOY ‘The Taste of Enjoyment’

My love for creating appetizing visuals cannot be more evident than in this ad as we worked with such budgetary constraints you would not believe. I saw this challenge as a way of flexing my creative muscles & didn’t want to shoot just another generic (soy) milk ad but to make it look like a […]

INDOMIE GORENG ‘How to Cook – Stove, Guy’

This was a great collaboration between Agency Main Ad, Production House Netracom (EP Lucia & Producer Sandiy) in Jakarta & Indofood as clients, with the tvc aimed at International Markets such as Europe & the Middle East. The idea is meant to be straightforward, instructing viewers on how to make the delicious Indomie the right […]

JOLLIBEE ‘Jolly Spaghetti : A Sweet Twist’

The 3rd instalment of the Jollibee series, with boards for each variant. This board was the most straightforward, but not necessarily the easiest. We worked with Agency Fishermen Intergrated & Graph Studios once more. The opening few shots were all top locked-off angles, but getting the pasta sauce to be just the right consistency was […]

JOLLIBEE ‘Original Chickenjoy : Made With Love’

The 3rd instalment of the Jollibee series, with boards for each variant. Shooting this board was one of my favorites, as we built an actual u-shaped kitchen set with vibrant colors. It gave so much authenticity to the whole homemade idea of the board. Working with Agency Fishermen Intergrated & Graph Studios, we decided on […]

JOLLIBEE ‘Spicy Chicken Sandwich’

I had much fun with this. Considered my 1st full on Burger shoot – this was a passion project that fell on my lap after some complications. Reservoir World needed a table top director to shoot specific food porn shots for this big spicy launch for Jollibee worldwide, under Agency Fishermen Integrated. So, we came […]