F&B77 Videos

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BRANDS 2.0 ‘Work Performance’

I look forward to projects like this. Different from the norm. From Agency 180° & Post House Sotong Potong, we embarked on creating an adaption from the Taiwan version of the same product. What was actually extremely time consuming was always trying to match up our talents in the right frame. Because there are essentially […]

CAP BURUH ‘Rewind’

I had much fun shooting this although not necessarily an easy shoot, because liquids have a mind of their own & getting the right crispiness & textures of the chicken was time consuming. But, in the end, with the right idea from Clients Lam Soon & ourselves from Singnan Communications, we came up with some […]

CONNOR’S ‘Glass Evolution’

One of 3 new spots for Connor’s with the general idea from Agency Grey Malaysia, & clients Carlsberg & PH Motionrom. I’m incredibly proud of the end results of all 3 spots, & this video, like the other, provides a very sleek & stylish look at the evolution from the old glass to the new. […]

GLUCERNA ‘Exceptionally Delicious’

An interesting ASMR type video for Diabetics, using the sounds of wheat & wheat fields, gentle powder explosions and more to hype up visual & audio cues in the product. From the minds of Agency Entropia, and Clients Abbott, & working for the 1sttime with Light Flux Production, we created some interesting visuals with food. Shot completely […]

KFC ‘Arabian Spice Crunch’

The 3rd spot for KFC, with a new hot & spicy flavor with a Middle Eastern twist. This was a lot of fun to shoot, as we had the opportunity to build a huge Arabian-styled ‘Palace’ interior to shoot in & to also use as a backdrop. From the same creative minds at VMLY&R, & […]

ANGEL SOY SAUCE ‘Pure & Natural’

This was my 1st collaboration with agency Ideasmith & clients Bidor Kwong Heng & the Xth of many with Play Pictures & I must admit that while it was challenging from day one, the end result was exactly what we envisioned it to be. The concept required one talent, who performed extremely well, & the […]

TEXAS RAMYEON CHICKEN ‘Pool’

The 3rd idea for Ramyeon Chicken is a parody on the famous ‘Running Man’ game show, focusing on a pool of Ramyeon Sauce and showing a simplified how it’s made idea. We wanted as similar props as possible, down to the blue catapult & even music of the show. The action is further accentuated by […]

ENSURE ‘Be Ready For Life’

‘This board was made for me” I told my EP Elroy, Lightflux Productions. And I was determined to get it. Lol. I love trying out new things, & while this isn’t something new that I haven’t tried before, but it’s new in the sense, it needs to seamless cut from scene to scene with just […]

VITAGEN ‘Love Your Gut’

From the minds of People n Rich, comes the concept of family, friends & loving your gut. Working with Twisted Media to bring this idea to life, we shot over 2 days at several locations, requiring the use of the Mavic Air drone & the Canon C200 with special Leica lenses. The talents performed marvelously, […]

CONNOR’S ‘The Perfect Glass’

One of 3 new spots for Connor’s with the general idea from Agency Grey Malaysia, & clients Carlsberg & PH Motionrom. Always trying to get some nice different angles to create something rarely seen before… that’s what I always strive to achieve. I believe we managed to do that in this spot. With a 45° […]