F&B112 Videos

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LAY’S x KFC ‘Gotta Get ‘Em’

Ah, a part of my bucketlist achieved: Shooting for KFC, although technically it’s not a full-on KFC ad, but more a Lay’s ad that has KFC chicken & seasoning in a KFC outlet. With an idea from Agency Entropia, & Clients PepsiCo, PH Lightflux & myself immersed ourselves in this shoot wholeheartedly. And boy, was […]

Domino’s ‘Crispy Fries’

Short & dynamic. This was what we set out to do with the Freefly Ember 5k camera, we had some beautiful high speed fries crashing together, breaking apart – with rigging courtesy of Harris – & falling pizza salt onto crisy fries. DPed by Chin, edited by Fai, & full Grading + Online by Meccanice […]

Burger King ‘The Western’

Produced by Twisted Media & the Agency Trelo, Burger King Malaysia launched its very first TV Commercial featuring the Western Whopper. Filmed in a local Tin Mining area that stood in for the rough desserts of the West – complete with mock-up tumbleweed blowing in the wind, this spot showed how much the Western Whopper […]

McDONALD’S ‘Shogun’

My 1st McDonald’s ad (well, technically 2nd because I shot one about 18 years ago, which doesn’t really count), that I’m really very excited about. One of 2 boards that were shot in the same day, 85% outdoors, during a month of rain. You could say, we were all very nervous about getting everything done in time, […]

JOLLIBEE ‘Spicy Chickenjoy’

A 2nd campaign with the much-loved Jollibee but this time, we’re focused on chickens instead of burgers. Working with Agency Fishermen Integrated once more, & under production house Graph Studios, this was a more expansive shoot that required more careful planning right from the get-go. The idea was to have split-screens to showcase spicy & […]

JOLLIBEE ‘Spicy Chickenjoy : Reviews’

The 3rd instalment of the Jollibee series, with boards for each variant. Out of all 3, this Spicy version is the most dramatic & dynamic in terms of camera movements & it’s execution. Working with Agency Fishermen Intergrated & Graph Studios again, we decided on using the Robotic Arm (from Oscar Tong) this round, as […]

MACCOFFEE Café Pho ‘Samba’

It’s always fun shooting an active & lively commercial, especially when it involves dance. From clients Food Empire & Optinovus Films, comes a slightly humorous story of a young man pining for a woman he cannot have… she’s out of his league. Well, at least not on his own. Thus, with the help of MacCoffee […]

MAGNUM x MONEY HEIST ‘The Sweet Goodbye’

*MARKies 2022 GOLD Winner for Most Creative – Digital *MARKies 2022 GOLD Winner for Most Creative – Launch/Relaunch Well, this was truly an experience… having to shoot for such a successful TV series on Netflix with a storyline from Agency Entropia, together Magnum Ice-Cream & Lightflux Productions. 2 big clients, with 1 singular idea; to […]

DOMINO’S ‘Cheese Volcano’

Missed the last few Domino’s, but we’re back…with an ‘eruption of flavor’! This was not an easy shoot by any means; to make this product look good & appetizing was the challenge. Working with Agency FCB & Production House KDCo once more, we aligned with the clients much earlier on regarding the direction we wanted […]

McDONALD’S ‘Triple Kick Burger’

‘Dreams do come true’… as it’s always been my wish to actually shoot a McD food porn/drool job, however big or small. And this was considered relatively big. From Agency LB, & the inhouse production Prodigious, the brief was to create an enthralling football-related scene with the food ingredients as this coincided with the Fifa […]