F&B112 Videos

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EXTRA POWER ROOT ‘ONE FC’

I crave for action & energetic spots like this. It gives you a special high & more so when you have an affinity for this particular sport, which is MMA. While I don’t compete myself, I do enjoy catching live performances or even on tv. Thus, when the concept of fusing MMA with an Energy […]

DOMINO’S ‘Spicy Fling’

Long, tedious, but coming up with new & updated rigs is always fun for a shoot. The challenge for me is to always come up with creative ways to promote food porn beauty shots. Working with an initial idea from VMLY&R, we, together with ATF & Clients further tweaked it until we were all satisfied. And it was […]

KFC ‘Bucket Kongsi’

A spot for when you’re stuck in a mad jam, hungry cos it’s break-fast time/or just dinner time, & have the KFC Bucket to fill you up! Working with Agency VMLY&R & Lightflux Productions once more, we shot this spot at TAR U/C by blocking part of the roads, & at the Latar Highway R&R […]

Domino’s ‘Mac & Cheesy Pizza’

Constantly finding ways to make things visually exciting & fresh – even after working on several Domino’s campaigns – that is the challenge we face. And with this board, the brief was to have fun! Go wild with the edits. From a concept from Agency FCB & working with KDCo, we pursued this with creativity […]

LA CREMERIA ‘Testimonial’

One of the few real testimonials I’ve done & that I’m pretty proud of. While not groundbreaking in any way, the honesty & emotions from the talent on screen is something that we just can’t fake. And that’s what really helped to sell this whole concept. From the minds of agency JWT & working with […]

KIMBALL ‘Kedai Mak’

From Agency Reprise & Shootworksasia, comes what could have been a very normal mundane ad. However, we’ve made it stand out with the editing style & made cooking at home with Kimball as exciting as possible… as if you were cooking in a real gerai. The whole tonality of spot starts off with a brighter […]

MAMEE CHEF ‘Sarawak Laksa ft Hun Haqeem’

Always a pleasure working with clients Mamee, with this interesting board from Agency Mediabrands Content Studio (MBCS). Backed up by Evil Genius Studio, we went full steam into pre-production, shoot & the final output as time was not on our side. Thankfully, with a great actor as our KOL Hun Haqeem & incorporating part of […]

ARLA ‘Simply Glorious Cream Cheese’

The 1st board focusing on Arla’s Cream Cheese product, from Agency Publicis, & Lightflux. The idea was to create an opening scene that was different yet familiar to the audience – in this case, using the iPad to search for the right recipe. We created a bit more of a transition effect here, utilizing a […]

ALICAFE & ALITEA WARUNG ‘Macam Dolu-Dolu’ *YouTube Malaysia Ad Awards 2019 – Best Breakthrough Advertiser

With the creative idea from Havas Immerse, Singnan Communications & myself set out to recreate an almost identical scene from the 1960s P.Ramlee film ‘Ibu Mertuaku’, to tie in with the new Alicafe Warung Kopi product. This was a very interesting challenge, having to change the dialogue but still keep the essence of this fiery […]

CARLSBERG ‘East Malaysia Harvest’

An interesting project marrying both a live-action shoot with 2d/3d CGI icons of flora & fauna from specifically designed EM Harvest Festival cans. From the creative minds of Agency Grey Malaysia, & clients Carlsberg together with PH Gary Chong Studios, we shot this spot in one day at the Long House resort out in Semenyih. […]