F&B112 Videos

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MAMEE NOODLE SNACK ‘Christy Ng’

Fun, fun, fun. This board, from Agency M&C Saatchi, involved playful moments mixed with some serious fashion visuals. Working with Lightflux Productions, we shot everything in Studio 2117, dressed up the existing dressing area for celebrity entrepreneur Christy Ng & propped up another one for Mamee Monster – making it look & feel quirky – […]

MAMEE CHEF Wagyu Boat Noodle ‘Chazynash’

One of the quirkier yet satisfying ideas I’ve ever had to execute. Clients Mamee were open enough & wanted it to be unpredictable, with a simple finish based on the Ayam Brand ad. Fortunately though, we, Optinovus Films & Agency MBCS wanted it even better. More polished. Thus, with the improvements in AI, we delved […]

BURGER KING ‘It’s Flame-grilled’

16 years on, and we’re back with Burger King! Having shot Malaysia’s very 1st Burger King ad more than a decade ago, this felt very satisfying for me. Especially since it involved a lot of crafting delicious burger patty shots & playing with fire. With Agency TBWA & Lightflux Productions, we crafted the 1st film […]

BURGER KING ‘It’s Real’

The 2nd film in the series; with the concept from Agency TBWA & Lightflux Productions, was a continuation of food porn, but involving ingredients. This was another fun one, as we wanted to make the ingredients look fresh & visually exciting, with some dynamic camera movements & simple transitions. The onion rig was brilliant, ensuring […]

BURGER KING ‘It’s Satifsying’

The 3rd film in the series; with the concept from Agency TBWA & Lightflux Productions, was focused more on the appetite appeal, how delicious the Whopper is. Opening with a dolly zoom shot not only introduces the Whopper as larger than life, but it gets you salivating, excited to dig in. The food preparations for […]

MARRYBROWN ‘Fiesta Mexicana’

From Agency Dentsu & production Shootworksasia, comes a concept that’s meant to be fun, exciting & colorful. Because of the sheer number of scenes to be shot within one day, we had to sacrifice some shots to be created in AI. We persevered to ensure realism, of course, & had our post house Quadimension prompt […]

Domino’s La Carbonara

With a new concept from newly appointed Agency Ogilvy, & a brand new Marketing team in Domino’s, we at KDCo served up delicious ‘italian-styled’ pizzas. The brief was to have one hero shot, that stands out & when you see it, you know that that is the glamourizing shot. But, it wasn’t easy to achieve, […]

ARLA ‘Simply Glorious Cream Cheese’

The 1st board focusing on Arla’s Cream Cheese product, from Agency Publicis, & Lightflux. The idea was to create an opening scene that was different yet familiar to the audience – in this case, using the iPad to search for the right recipe. We created a bit more of a transition effect here, utilizing a […]

ARLA ‘Simply Glorious Mozzarella’

The 2nd board focusing on Arla’s Mozzarella Cheese product, from Agency Publicis, & Lightflux. The idea again, was to create an opening scene that was different, yet asked the same question. And this camera movement was interesting, as the camera craned up & then tracked in at the very top. Timing was key, as we […]

McDONALD’S ‘Triple Kick Burger’

‘Dreams do come true’… as it’s always been my wish to actually shoot a McD food porn/drool job, however big or small. And this was considered relatively big. From Agency LB, & the inhouse production Prodigious, the brief was to create an enthralling football-related scene with the food ingredients as this coincided with the Fifa […]