F&B112 Videos

MAMEE Noodle Snack ‘BBQ’

No.3 with Clients Mamee, & a first with Agency Bonsey Jaden, together with PH Twisted Media.  The brief was to make crispy noodle snacks as visually appetizing as possible.  So, we created some food porn visuals that romanticizes the product while injecting the Mamee Monster animation in a seamless blend of a real environment & […]

JOLLIBEE ‘Jolly Spaghetti : A Sweet Twist’

The 3rd instalment of the Jollibee series, with boards for each variant. This board was the most straightforward, but not necessarily the easiest.  We worked with Agency Fishermen Intergrated & Graph Studios once more.  The opening few shots were all top locked-off angles, but getting the pasta sauce to be just the right consistency was […]

DOMINO’S ‘Awesome Moments’

I’ve always enjoyed shooting food.  It may take bloody long hours, but the end results can be very well worth it.  Especially if it manages to make the audience salivate.  With a concept from JWT & working with production house ATF once again, we created an ad where there were slightly less food porn shots, […]

DOMINO’S ‘Project Senses’

This board, from the minds of Agency FCB, was/is the most different ad for a local pizza brand.  Modern, fun & most importantly, deliciously-looking visually, we, together with production house KDCo, came up with creative transitions & immersive social media-like graphics to keep up with the times & yet maintain the appetite appeal of the […]

Kimball RamRaya 2025 ‘MIL & DIL’

So what started out as a very long 2min board, was trimmed (at the behest of clients Campbell’s Soup Malaysia) to what it is now, a tight & succinct Raya video.  This greatly helped us; production house Mastermind & Agency Fishermen Intergrated, as we only had 1 day to shoot everything.  Thus, we tweaked & […]

GO MILK ‘Milk is Young Again’

This was a job produced under Twisted Media Malaysia & the Agency SCION, for GO Milk India.  It was shot in Malaysia & in 2 locations; a high-end supermarket & a bungalow.  Talents were flown in from 2 different countries, South Africa & Europe, & performed exceptionally well, hinting at just the right subtleties at […]

TEXAS RAMYEON CHICKEN ‘Stage’

Diving straight into another fully 3x 3d immersive videos for Texas Chicken featuring their comeback flavor the Korean/Ramyeon Chicken.  This was another fun video working with the same great team, Agency Mullenlowe, Shootworksasia, Ng (freelance 3D supervisor & Editor) & Quadimension.  With only a short period to churn out the this first Stage video, we […]

BRANDS 2.0 ‘Long Drive’

I look forward to projects like this.  Different from the norm.  From Agency 180° & Post House Sotong Potong, we embarked on creating an adaption from the Taiwan version of the same product.  What was actually extremely time consuming was always trying to match up our talents in the right frame.  Because there are essentially […]

BURGER KING ‘It’s Satifsying’

The 3rd film in the series; with the concept from Agency TBWA & Lightflux Productions, was focused more on the appetite appeal, how delicious the Whopper is.  Opening with a dolly zoom shot not only introduces the Whopper as larger than life, but it gets you salivating, excited to dig in.  The food preparations for […]

DOMINO’s ‘Ssamjeang So Spicy, So Drama’

The turnaround time for something this extensive was unbelievable. 1.5 weeks from conception to meetings to shooting….& as expected, we shot for one full day.  However, with the sheer number of shots – 48 to be exact – and thankfully with 3 camera setups running concurrently, we – ATF, JWT & myself – managed to […]