F&B107 Videos

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Domino’s La Carbonara

With a new concept from newly appointed Agency Ogilvy, & a brand new Marketing team in Domino’s, we at KDCo served up delicious ‘italian-styled’ pizzas. The brief was to have one hero shot, that stands out & when you see it, you know that that is the glamourizing shot. But, it wasn’t easy to achieve, […]

MARRYBROWN ‘Fiesta Mexicana’

From Agency Dentsu & production Shootworksasia, comes a concept that’s meant to be fun, exciting & colorful. Because of the sheer number of scenes to be shot within one day, we had to sacrifice some shots to be created in AI. We persevered to ensure realism, of course, & had our post house Quadimension prompt […]

BURGER KING ‘It’s Satifsying’

The 3rd film in the series; with the concept from Agency TBWA & Lightflux Productions, was focused more on the appetite appeal, how delicious the Whopper is. Opening with a dolly zoom shot not only introduces the Whopper as larger than life, but it gets you salivating, excited to dig in. The food preparations for […]

BURGER KING ‘It’s Real’

The 2nd film in the series; with the concept from Agency TBWA & Lightflux Productions, was a continuation of food porn, but involving ingredients. This was another fun one, as we wanted to make the ingredients look fresh & visually exciting, with some dynamic camera movements & simple transitions. The onion rig was brilliant, ensuring […]

BURGER KING ‘It’s Flame-grilled’

16 years on, and we’re back with Burger King! Having shot Malaysia’s very 1st Burger King ad more than a decade ago, this felt very satisfying for me. Especially since it involved a lot of crafting delicious burger patty shots & playing with fire. With Agency TBWA & Lightflux Productions, we crafted the 1st film […]

MAMEE CHEF Wagyu Boat Noodle ‘Chazynash’

One of the quirkier yet satisfying ideas I’ve ever had to execute. Clients Mamee were open enough & wanted it to be unpredictable, with a simple finish based on the Ayam Brand ad. Fortunately though, we, Optinovus Films & Agency MBCS wanted it even better. More polished. Thus, with the improvements in AI, we delved […]

MAMEE NOODLE SNACK ‘Christy Ng’

Fun, fun, fun. This board, from Agency M&C Saatchi, involved playful moments mixed with some serious fashion visuals. Working with Lightflux Productions, we shot everything in Studio 2117, dressed up the existing dressing area for celebrity entrepreneur Christy Ng & propped up another one for Mamee Monster – making it look & feel quirky – […]

MARRYBROWN ‘MALA-aaaarrrghhh’

Different & exciting; that’s what drew me to this. Even though we had an extremely limited budget – that we had to shoot the food shots using the Kinefinity Mavo 6k camera to get a 2k resolution 200fps slow-mo visual – we made it work by further slowing down the shots during post-production. Working with […]

JOLLIBEE ‘Spicy Chickenjoy : Reviews’

The 3rd instalment of the Jollibee series, with boards for each variant. Out of all 3, this Spicy version is the most dramatic & dynamic in terms of camera movements & it’s execution. Working with Agency Fishermen Intergrated & Graph Studios again, we decided on using the Robotic Arm (from Oscar Tong) this round, as […]

Domino’s ‘Mac & Cheesy Pizza’

Constantly finding ways to make things visually exciting & fresh – even after working on several Domino’s campaigns – that is the challenge we face. And with this board, the brief was to have fun! Go wild with the edits. From a concept from Agency FCB & working with KDCo, we pursued this with creativity […]