F&B112 Videos

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ALICAFE & ALITEA WARUNG ‘Macam Dolu-Dolu’ *YouTube Malaysia Ad Awards 2019 – Best Breakthrough Advertiser

With the creative idea from Havas Immerse, Singnan Communications & myself set out to recreate an almost identical scene from the 1960s P.Ramlee film ‘Ibu Mertuaku’, to tie in with the new Alicafe Warung Kopi product. This was a very interesting challenge, having to change the dialogue but still keep the essence of this fiery […]

ANGEL SOY SAUCE ‘Pure & Natural’

This was my 1st collaboration with agency Ideasmith & clients Bidor Kwong Heng & the Xth of many with Play Pictures & I must admit that while it was challenging from day one, the end result was exactly what we envisioned it to be. The concept required one talent, who performed extremely well, & the […]

ARLA ‘Simply Glorious Cream Cheese’

The 1st board focusing on Arla’s Cream Cheese product, from Agency Publicis, & Lightflux. The idea was to create an opening scene that was different yet familiar to the audience – in this case, using the iPad to search for the right recipe. We created a bit more of a transition effect here, utilizing a […]

ARLA ‘Simply Glorious Mozzarella’

The 2nd board focusing on Arla’s Mozzarella Cheese product, from Agency Publicis, & Lightflux. The idea again, was to create an opening scene that was different, yet asked the same question. And this camera movement was interesting, as the camera craned up & then tracked in at the very top. Timing was key, as we […]

BRANDS 2.0 ‘Clone’

I look forward to projects like this. Different from the norm. From Agency 180° & Post House Sotong Potong, we embarked on creating an adaption from the Taiwan version of the same product. What was actually extremely time consuming was always trying to match up our talents in the right frame. Because there are essentially […]

BRANDS 2.0 ‘Long Drive’

BRANDS 2.0 ‘Work Performance’

BURGER KING ‘It’s Flame-grilled’

16 years on, and we’re back with Burger King! Having shot Malaysia’s very 1st Burger King ad more than a decade ago, this felt very satisfying for me. Especially since it involved a lot of crafting delicious burger patty shots & playing with fire. With Agency TBWA & Lightflux Productions, we crafted the 1st film […]

BURGER KING ‘It’s Real’

The 2nd film in the series; with the concept from Agency TBWA & Lightflux Productions, was a continuation of food porn, but involving ingredients. This was another fun one, as we wanted to make the ingredients look fresh & visually exciting, with some dynamic camera movements & simple transitions. The onion rig was brilliant, ensuring […]

BURGER KING ‘It’s Satifsying’

The 3rd film in the series; with the concept from Agency TBWA & Lightflux Productions, was focused more on the appetite appeal, how delicious the Whopper is. Opening with a dolly zoom shot not only introduces the Whopper as larger than life, but it gets you salivating, excited to dig in. The food preparations for […]