AUTOMOTIVE21 Videos

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PROTON X70 ‘Kamal’

The 2nd Proton job & this time, we shot the facelifted 2025 X70. With an idea from freelancer Kenneth & working with production house JPS (EP Jaffri), we set out to create something a little different from most car ads. At the core of our idea, we wanted to equate how good, humble & helpful […]

MERCEDES-BENZ ‘Never Stop Improving – Nauraj’

After the success of the Mercedes-Benz CNY videos, Publicis EMIL once again engaged MU Productions & myself to help envision their Never Stop Improving campaign videos. I jumped in fully prepared to give it my all. The main challenge we faced was the time factor. 1 long day to complete 2 long videos. Thankfully, we […]

PROTON X50 ‘ROAR’

A 3rd campaign for the X series, & I do believe, Proton’s most successful one to date. Working with JPS from a rough concept by Kenneth, we wanted to incorporate 3 characters with different characteristics; a female who loves technology – hence the AI character transformation & showcasing the ADAS in digital form as well, […]

SHELL BOBA ‘Manifesto’

I felt somewhat honored to be picked to shoot Shell’s so-called comeback into the realm of advertising. After a long hiatus, they wanted to come back with a bang & were willing to break from their norm; they wanted a more daring & different way of presenting their ideas. Hence, Shell tasked the agency Geometry Global & […]

JETOUR VT9 ‘EXPANDING POSSIBILITIES’

From Agency TBWA & production house Lightflux, we produced a heartwarming & fun spot for clients Cherry/Jetour with clever transitions. Our main concern before the shoot, was weather. We needed a sunrise & a sunset, and initially we only had 1.5 days to shoot. However, we quickly realized that we really needed a full 2 […]

TOYOTA VIOS ‘Made for More’

I must admit, it’s been a while since I’ve shot a full on car commercial, & on this scale. The biggest I’ve ever done to be honest. Of course, it came with many challenges, especially shooting this many shots within 3 days – ended having 1 additional conti day due to rain. From the mind […]

GWM TANK 500 ‘DARE’

So, when GWM Malaysia approached Shootworksasia to pitch for their Tank 500 job, we jumped at this rare opportunity. The challenge was we needed to come up with the concept from scratch & to do it in double time. With the help of some writers, we presented several ideas & one was selected. Soon after, […]

TOYOTA ‘Deepavali 2022’

This was a less hectic shoot, as compared to the previous campaign, as there were less car shots & a big focus on the 2D animation sequences. From Agency Dentsu who came up with this original concept & Shootworksasia, we brainstormed & tweaked the idea to better showcase the beauty of Deepavali in its most […]

PROTON SAGA ‘ICONIC’

Grateful to be given this huge opportunity to create the iconic video for such a cherished & loved car. Before Geely ever came into the picture, Proton made this iconic car that would ultimately transcend 4 decades & still be relevant in the automotive industry today. Working on some initial concept ideas with Kenneth under […]

TOYOTA ‘TOUR 2023’

An original concept from Agency Hakuhodo & produced by Shootworksasia. I found this very exciting as I enjoy coming up with matching split-screens & almost literally changed most of the scenarios. While we needed the scenes to make sense, to match but with strict dos & don’ts from the clients about revealing too much about […]