ARLA ‘Simply Glorious Cream Cheese’
The 1st board focusing on Arla’s Cream Cheese product, from Agency Publicis, & Lightflux. The idea was to create an opening scene that was different yet familiar to the audience – in this case, using the iPad to search for the right recipe. We created a bit more of a transition effect here, utilizing a zoom in to the pack to bring us into the fridge. We had our food stylist, Bob, create some delicious Creamy Tagliatelle Pasta, & enhanced the visuals with dynamic dynamic camera movements. We wanted to keep everything as grounded & realistic as possible, & so we did. Shot at Shiloh Studio with its kitchen background, that we redressed to match the Arla brand colors. DPed by Kenz Koh, using the Red V Raptor & Sony FX3. Edited by Gerard, Color Graded by Jia Seng, & Onlined by Joon of DeTouche. Music by Rec Room.