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SILKYGIRL ‘AKTIV’

A very exciting concept with precise & challenging execution make this SilkyGirl spot something of a rare technical delight. With a basic concept from Anonymous, Optinovus Films & clients ACG tweaked the environments & made them all CGI, hence having to shoot all the talents with minimal propping that they interact with against a green […]

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Mercedes Benz CNY 2019 Musician LongVer

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year.  They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

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TM UNIFI Mesh WiFi ‘It Takes Two’

Shooting 3 spots in 1 day is no easy feat, but we, Optinovus Films, managed to pull it off in good time, thanks to the great cast that we had & the familiarity we established from previous shoots.  It was a long project from conception to end with an original idea from Agency VMLY&R to eventually […]

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McD APP

McD APP ‘Takeaway’ A sequence of 4 short ads for mobile, that may look simple at first, but was thoroughly challenging to execute. Both on shoot & during post-production.  From the minds of creatives at Leo Burnett & production house PRS – my 1st project with them – we crafted final films that are seamless […]

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HADA LABO Hydrating Lotion ‘Fu Ying & Lovell Chan’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different.  Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands.  To come up with stories […]

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HOMESOY ‘The Taste of Enjoyment’

My love for creating appetizing visuals cannot be more evident than in this ad  as we worked with such budgetary constraints you would not believe.  I saw this challenge as a way of flexing my creative muscles & didn’t want to shoot just another generic (soy) milk ad but to make it look like a […]

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LA CREMERIA ‘Testimonial’

One of the few real testimonials I’ve done & that I’m pretty proud of. While not groundbreaking in any way, the honesty & emotions from the talent on screen is something that we just can’t fake. And that’s what really helped to sell this whole concept. From the minds of agency JWT & working with […]

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SSM ‘Resipi untuk Berjaya’

This BM version is pretty much the same idea as the English version, though some parts of the execution are different. We didn’t want it to both be an exact replica of each other, thus we treated the ending differently as well as the ingredients introduction. Mum & daughter, again, played a pivotal role in […]

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SUNPLAY ‘Sun-safe with Sunplay’

This was an interesting project.  My first foray into so-called miniature effects & I must say, it turned out quite alright, considering the quick turnaround & certain limitations we faced (finances didn’t allow for much CGI work).  So, with Play Pictures, Agency 180° & Clients Mentholatum, we worked together to create a different & fun […]

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CONNORS ‘Connor’s in a Can’

My 1st alcohol ad.  And my 1st ad shot specifically in 9:16 format.  A very interesting experience indeed.  Tilting the camera & seeing less in terms of left & right space is actually quite nice, allowing us to focus on using specific lenses to create the right depth of field rather than shooting wide & then blow up […]