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AMBANK RAYA 2025 ‘Bisikan Pulang’

One of the fastest turnarounds required for Shootworksasia & myself – from Agency Hakuhodo’s concept all the way to completion. Of course, we hit the ground running once the job was confirmed, & the 2 most challenging things we faced were – not weather, thankfully it didn’t rain although the weather report said it would […]

TAYLOR’S ‘SLAY’

The final of the 3 ideas from Mullenlowe & production house Shootworksasia, revolves around current Country Director of Global Schools Leaders Malaysia, Cheryl Ann Fernando. She even has a movie made about her successes called ‘Adiwiraku’. She turned the students in a rural school around by giving her all, & they emerged champions for the 1sttime – […]

FUN 88 ‘UEFA 2016’

Nothing beats shooting in a foreign location like Paris – we’ve got beautiful scenery & landscapes, nice sunlight – unless it’s at very cold temperatures. And unfortunately, that’s what we had. Spring-time, with the average temp hovering around 7° to 14°, imagine what our poor celebrity talent had to endure. Fortunately for us, Cathryn Lee […]

ENSURE GOLD ‘True Strength’

This board was solely all about talent direction. And we had pretty good talents – except for maybe the child 😀 , so that was a plus. From agency Entropia & clients Abbott, together with Lightflux Productions, we shot this regional ad in 1 day, in 1 location. Having to setup the ‘office’ scene in […]

Mercedes Benz CNY 2019 Launch Teaser

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year. They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

MARRYBROWN ‘Hari Malaysia – Anak Malaysia Sejati’

Proud of what we managed to achieve considering the quick turnaround, & it actually turned out good. With an idea from Dentsu, Shootworkasia pulled off a super rushed job with multiple locations & setups, all done within one long day. No easy task, as our main location was in Bukit Kapar – with several house […]