LIFESTYLE56 Videos

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New Balance ‘Color Run’

‘The Color Run is for the People.’ No description is more apt than this. Co-sponsored by New Balance, Agency Cheil China Group together with their recently acquired Bravo Asia came up with this idea to further enhance New Balance’s on-going Runnovation campaign, by involving themselves with the Color Run held in Singapore August 2013. Working […]

OGAWA ‘OmKnee’

This was a fun idea from 180° & Ogawa that went through many iterations, executed by Take Two Productions, with our heroes being the Elderly Couple who appear throughout the commercial as active & energetic people. The secondary audience would be the other vignettes involving younger office females & athletes. The highlight of the spot, […]

PIDM ‘Pantun’

The very 1st PIDM commercial to air in local stations, this was an eventful 2-day shoot that involved several locations in KL & Port Dickson. The highlight (well, for me at least), was shooting from a Pegasus Crane up high between towering skyscrapers, with strong winds AND we had simulated rain! It was challenging but I’d […]

POWERROOT ‘Tunaikan Hasrat Umrah’

A 1-week turnaround, that’s how quick it took for us to produce this job. And it’s turned out great actually. A simple storyline from Agency Oxygen, with production overseen by Singnan/ScreenAsia Network, we casted the 3 talents who were emotive & expressive, built a very small L-shaped wall set in a studio & shot it […]

SIME DARBY PROPERTY ‘Raya 2026’

A film about Sime Darby Property’s Bio-diversity and how somethings that may seem scary at first, really are just doing what they were meant to do & helping nature flourish. From Agency M&C Saatchi & Production House Shootworksasia, we shot this all within day, for the Raya festive season. What was most challenging was that […]

SINGER ‘A Mother’s Work is Never Done’

This Singer Webfilm aims to bring back lovely memories of the past & connect them with our present. The concept came from Play Pictures own Copywriter/Producer Samantha, & we worked together to flesh out the visuals by using Split-Screens to denote the past & the present. It was indeed, an arduous task of shooting about […]

SSM ‘Recipe for Success’

Occasionally you get a board that just really deals with character development, & the whole spot depends on how real & natural the interactions shared between the people are. I had the pleasure of working on these 2 boards with fine actors, young and old. Working from a script penned by Agency Bulb, under Section […]

SSM ‘Resipi untuk Berjaya’

This BM version is pretty much the same idea as the English version, though some parts of the execution are different. We didn’t want it to both be an exact replica of each other, thus we treated the ending differently as well as the ingredients introduction. Mum & daughter, again, played a pivotal role in […]

SUNLIGHT ‘After-Party with Elisya Sandha & Sheila Rusly’

We’ve all been through this. We host a party which is all fun & good, & when everyone leave, we’re left with… doing the dishes. Not the most fun thing to do when you’re tired from all the cooking & entertaining. Well, this was our (Playroom Pictures) & Astro’s idea. We were tasked by clients […]

SUNLIGHT ‘Life-Hack with Elisya Sandha & Sheila Rusly’

Good fun collaborating with Playroom Pictures & Astro once more. We were tasked by clients Unilever to come up with 2 different concepts involving 2 celebrities – Elisya Sandha & real-life MIL Sheila Rusly – but to have the same USPs. Thus, we injected some humour & simple storylines for both, to help exacerbate the […]