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100 Plus ‘Cage’

This was a promo job produced under Twisted Media Malaysia & the Agency Bates Malaysia.  It was shot in 1 night at a school field in KL.  We scouted for 3 local football talents with some terrific skills & put them to rigorous heart-pounding work in a wet & often slippery environment.  We had to […]

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AH HUAT COCO ‘Ah Niu & School’

This was a fast & efficient shoot, with a very humble celebrity Ah Niu once again teaming up with the team at Power Root to represent the Ah Huat brand. But this time, to launch their newest product, the Coco Malt version, targeted at kids & mums alike. This product would be the 1st of […]

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AIKEN ‘Vita C’

A first beauty job for Aiken under WiPro Unza, but with the same agency Ensemble & production house Sixymac Productions.  It was actually a pretty straightforward board, but knowing me, I’d like to complicate matters by adding in more visually appealing camera movements to add to the dynamism of the entire spot.  Shot in a […]

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AIKEN Shampoo ‘Superfood’

My 2nd hair commercial, after more than 7 years.  It was fun, not as hard as I expected it to be with 3 beauty hair shots with some minimal rigging.  Alas, one of the shots didn’t make it into the final cut in order to save time.  From regular clients WiPro Unza, Ag Ensemble & […]

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ALICAFE & ALITEA WARUNG ‘Macam Dolu-Dolu’ *YouTube Malaysia Ad Awards 2019 – Best Breakthrough Advertiser

With the creative idea from Havas Immerse, Singnan Communications & myself set out to recreate an almost identical scene from the 1960s P.Ramlee film ‘Ibu Mertuaku’, to tie in with the new Alicafe Warung Kopi product.  This was a very interesting challenge, having to change the dialogue but still keep the essence of this fiery […]

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ANGEL SOY SAUCE ‘Pure & Natural’

This was my 1st collaboration with agency Ideasmith & clients Bidor Kwong Heng & the Xth of many with Play Pictures & I must admit that while it was challenging from day one, the end result was exactly what we envisioned it to be. The concept required one talent, who performed extremely well, & the […]

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AUTAN JERUK ‘Bedroom’

This was a short & sweet commercial, that comprised of 2 x 15s boards shot in 1 day.  From the minds of Ag Media.Monks & working with Sixtymac Productions, & clients SC Johnson, we had to coincide the split-screen treatments with some other work done in the US before this.  And this was unique & […]

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AUTAN JERUK ‘Park’

This was a short & sweet commercial, that comprised of 2 x 15s boards shot in 1 day.  From the minds of Ag Media.Monks & working with Sixtymac Productions, & clients SC Johnson, we had to coincide the split-screen treatments with some other work done in the US before this.  And this was unique & […]

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BRANDS 2.0 ‘Clone’

I look forward to projects like this.  Different from the norm.  From Agency 180° & Post House Sotong Potong, we embarked on creating an adaption from the Taiwan version of the same product.  What was actually extremely time consuming was always trying to match up our talents in the right frame.  Because there are essentially […]

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BRANDS 2.0 ‘Long Drive’

I look forward to projects like this.  Different from the norm.  From Agency 180° & Post House Sotong Potong, we embarked on creating an adaption from the Taiwan version of the same product.  What was actually extremely time consuming was always trying to match up our talents in the right frame.  Because there are essentially […]