F&B112 Videos

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McD APP

McD APP ‘Takeaway’ A sequence of 4 short ads for mobile, that may look simple at first, but was thoroughly challenging to execute. Both on shoot & during post-production. From the minds of creatives at Leo Burnett & production house PRS – my 1st project with them – we crafted final films that are seamless […]

JOLLIBEE ‘Original Chickenjoy : Made With Love’

The 3rd instalment of the Jollibee series, with boards for each variant. Shooting this board was one of my favorites, as we built an actual u-shaped kitchen set with vibrant colors. It gave so much authenticity to the whole homemade idea of the board. Working with Agency Fishermen Intergrated & Graph Studios, we decided on […]

SAN REMO ‘More!’

This was indeed a fun shoot to be involved in. Using an idea from 180 Degrees Brandcom & enhancing it further is what I do best 😀 . Incorporating some cool rigs to create visually exciting food porn shots for Pasta & sauce – my first btw, is something I really look forward to. Of course, some […]

JOLLIBEE ‘Spicy Chicken Sandwich’

I had much fun with this. Considered my 1st full on Burger shoot – this was a passion project that fell on my lap after some complications. Reservoir World needed a table top director to shoot specific food porn shots for this big spicy launch for Jollibee worldwide, under Agency Fishermen Integrated. So, we came […]

Domino’s ‘4 in 1 Chicken Drummets’

So, the challenge here was to create eye-catching & appetizing visuals of 3 drummets variants all within 6 seconds. The opening scene had to be the most dynamic, hence we opted for some flying Go Chu Jang sauce splashing onto a base of chicken drummets. We built a simple slide rig & manually poured the […]

MAGNOLIA Sherbet ‘Hammock Flip’

Following the success of the GMGN spot, we next focused our expertise on the Magnolia Sherbet campaign. Using an International talent of mix parentage, we had some wire rigging required to hoist her up into the air from a hammock. Though it was time consuming, the final shot looks realistic enough & all the work […]

DUTCH LADY ‘Food Porn Flavoured Milk’

While I’ve shot a variety of table top F&B products including juices, I’ve never shot milk. So, when this board came along from Agency Entropia, Light Flux Productions & myself jumped at the chance. After all, I love creating delicious & appetizing food commercials… although ironically, eating isn’t one of my favorite things to do lol. So, with […]

BRANDS 2.0 ‘Clone’

I look forward to projects like this. Different from the norm. From Agency 180° & Post House Sotong Potong, we embarked on creating an adaption from the Taiwan version of the same product. What was actually extremely time consuming was always trying to match up our talents in the right frame. Because there are essentially […]

BURGER KING ‘It’s Real’

The 2nd film in the series; with the concept from Agency TBWA & Lightflux Productions, was a continuation of food porn, but involving ingredients. This was another fun one, as we wanted to make the ingredients look fresh & visually exciting, with some dynamic camera movements & simple transitions. The onion rig was brilliant, ensuring […]

MARIGOLD PEEL FRESH ‘Power Juice’

My 1stforay into shooting liquids… & I’m loving it! Under a collaboration with VMLY&R, Optinovus Films & Cotra Enterprise, we produced beautiful, graceful & refreshing liquid splashes & controlled product bursts. Needless to say, there were many wet days & floors, going through countless tests to get the rigging just right beforehand. With Clients eager […]