F&B112 Videos

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LA CREMERIA ‘Testimonial’

One of the few real testimonials I’ve done & that I’m pretty proud of. While not groundbreaking in any way, the honesty & emotions from the talent on screen is something that we just can’t fake. And that’s what really helped to sell this whole concept. From the minds of agency JWT & working with […]

LAY’S x KFC ‘Gotta Get ‘Em’

Ah, a part of my bucketlist achieved: Shooting for KFC, although technically it’s not a full-on KFC ad, but more a Lay’s ad that has KFC chicken & seasoning in a KFC outlet. With an idea from Agency Entropia, & Clients PepsiCo, PH Lightflux & myself immersed ourselves in this shoot wholeheartedly. And boy, was […]

MACCOFFEE Café Pho ‘Samba’

It’s always fun shooting an active & lively commercial, especially when it involves dance. From clients Food Empire & Optinovus Films, comes a slightly humorous story of a young man pining for a woman he cannot have… she’s out of his league. Well, at least not on his own. Thus, with the help of MacCoffee […]

MAGNOLIA Sherbet ‘Hammock Flip’

Following the success of the GMGN spot, we next focused our expertise on the Magnolia Sherbet campaign. Using an International talent of mix parentage, we had some wire rigging required to hoist her up into the air from a hammock. Though it was time consuming, the final shot looks realistic enough & all the work […]

MAGNUM x MONEY HEIST ‘The Sweet Goodbye’

*MARKies 2022 GOLD Winner for Most Creative – Digital *MARKies 2022 GOLD Winner for Most Creative – Launch/Relaunch Well, this was truly an experience… having to shoot for such a successful TV series on Netflix with a storyline from Agency Entropia, together Magnum Ice-Cream & Lightflux Productions. 2 big clients, with 1 singular idea; to […]

MAMEE ‘Perfecto’

Our 2nd collaboration with Saatchi & Saatchi has led us to this gem of a commercial. Stylish, classy & visually daring in its approach to showcase the new appetizing Mamee Perfecto chips, Shootworks & the team worked for long hours on the shoot day itself to make this a reality. The talents were of good […]

MAMEE CHEF ‘Sarawak Laksa ft Hun Haqeem’

Always a pleasure working with clients Mamee, with this interesting board from Agency Mediabrands Content Studio (MBCS). Backed up by Evil Genius Studio, we went full steam into pre-production, shoot & the final output as time was not on our side. Thankfully, with a great actor as our KOL Hun Haqeem & incorporating part of […]

MAMEE CHEF ‘Taste the Indulgence’

There are some jobs you just dive right in full of inspiration. This was such a job from Agency FCB & production house Restless Productions (my 1st job with them). I wanted to create beautiful yet uncommon shots for a local noodle ad & clients were more than willing to push the boundaries. The main […]

MAMEE CHEF Tom Yam Thai ‘Ahirine Ahirudin’

Fun times with Clients Mamee & Agency Media Brands Content Studio once more, approaching Tom Yam in a fun & ‘action-oriented’ manner, with a twist ending. We worked with production Optinovus Films on this one, making it in 1 long day with the numerous food porn shots & talent scenes as well. We were graced […]

MAMEE CHEF Wagyu Boat Noodle ‘Chazynash’

One of the quirkier yet satisfying ideas I’ve ever had to execute. Clients Mamee were open enough & wanted it to be unpredictable, with a simple finish based on the Ayam Brand ad. Fortunately though, we, Optinovus Films & Agency MBCS wanted it even better. More polished. Thus, with the improvements in AI, we delved […]