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F&N NUTRISOY ‘Nama Lain’

This may look like a straightforward concept – & notably so as the board went through a few iterations with Agency TBWA & clients F&N before settling on a more obvious choice, but the execution in terms of making the packs look realistic against the live-shot background was rather challenging. We had little time no […]

DARLIE ‘Eye-Spy’

In dealing with clients; Hawley & Hazel Marketing & McCann-Erickson Worldwide, we came up with a continuation to the overall campaign of an intelligent & curious little boy learning more about our Enamel. We initially had 4 different ideas to play with & in the end, we settled on this safer version that didn’t require […]

NOOR ‘Robotic Arms’

A collaboration with Twisted Media & regional clients in the Middle East, NOOR was a very inspiring project to tackle. There wasn’t a clear concept from the get-go, only that clients wanted it to look hi-tech & visually captivating. It was after all, for a meeting of great minds – scientists & engineers alike – […]

PIDM ‘DIS_Do You Know?’ (MAND)

This is the 2nd campaign for PIDM, under the ‘Do You Know’ phase. Working with PIDM & Long’s Creative under One Worldwide, we managed to produce a spot that’s visually appealing & techie at the same, think ‘Iron Man’. With our main spokesperson for the Mandarin version, the usually informative subject matter is enhanced via […]

100 Plus ‘Cage’

This was a promo job produced under Twisted Media Malaysia & the Agency Bates Malaysia. It was shot in 1 night at a school field in KL. We scouted for 3 local football talents with some terrific skills & put them to rigorous heart-pounding work in a wet & often slippery environment. We had to […]