Shooting Commercials in Malaysia
Mun Shen hasn’t constantly wished to be a movie director. In fact, he wished to enter into Advertising, to follow in his dad’s steps instead of shooting commercials in Malaysia. Nevertheless, eventually, he was enthralled by the idea of producing commercials when he saw the huge multi-million dollar advertisements that would be telecast throughout the Superbowl. This stimulated an interest in perhaps producing stunning visuals for a big audience to appreciate and ponder over. His enthusiasm for block buster Hollywood films, is what drives him, comprehending the ins and outs of production, framing, lighting and developing something out of absolutely nothing.
Prior to being a movie director in Malaysia, he began as an Art Director in a regional production home, discovering the ropes of shooting commercials in Malaysia through a senior Art Director in the business. Ultimately, he was promoted to be a 1stAssistant Director. The numerous directors he has actually dealt with consist of noteworthy names like Basil Schlegel (Germany), Lorenzo Bassano (Italy), Nico Bayer (France), Jo Hasham (Australia), Eva Munz (Germany), Seo Jeong Wan (South Korea) and Justin Woon (Malaysia).
In 2005, he was used to shoot his very first little budget plan commercial for the Honda WWF Save the Rhino project under Pegasus Films. Not long after, the regional artiste Ferhad approached him to direct his brand-new video for a ballad. It was well gotten. He was then headhunted by movie director Justin Woon & has actually not recalled considering that.
Justin Woon led the way to an enhancing industrial experience, completely permitting him to grow to what he has actually ended up being today in shooting commercials in Malaysia. Having access to 3D animation and post-production at Twisted Media, his understanding as an all-rounded movie maker grew significantly. Motivated by Justin to be more flexible, he runs the cam himself for the majority of his tasks, stating there’s absolutely nothing more individual as the close sensation you get when it’s simply the electronic camera in between you and your topics. Whatever else simply forms.
Since 2009, Mun Shen has actually gone on to direct commercials for regional and worldwide brand names like Nando’s, Domino’s Pizza, Burger King, Magnolia, Kraft Cheese, GO Milk for India, Nissan, Toyota, Huawei, Samsung, MAS Airlines, Maggi, and Tourism Malaysia.
Not wishing to pigeonhole himself, he meddles different categories. Naturally when shooting commercials in Malaysia, he does have his favorites. “I take pleasure in dealing with food & automobile areas. And way of life areas. And beauty spots. Hahaha. And likewise anything with energy, implying action-oriented areas where we get to be actually innovative in moving the video camera & trying intriguing rigs to get the very best out of angles. Almost all my areas have some sort of motion & is never ever fixed. This includes a level of kinetic participation from the audience. Take the Nando’s PERi-PERi food pornography advertisement for example, the Agency & Clients were extremely open up to checking out something brand-new & fresh in the regional market. This permitted my imagination to go wild. We utilized different electronic camera rigs to produce more interesting visuals, setting it apart from the standard. And we didn’t even have a Phantom video camera (laughs). However it’s never ever simply someone, it’s constantly team effort; individuals you surround yourself with.”
It has actually really been an extremely fulfilling experience for Mun Shen so far in shooting commercials in Malaysia, as his easy-going mindset and eye for stunning visuals continue to work to his benefit. He continues to press the limits & keep things existing, as the world & audience have actually developed enormously throughout the years, & we require to acquire & hold their attention for simply that a lot longer. As a smart coach as soon as stated, ‘We’re just as good as our last task’ … something Mun Shen takes into stride. #behumble #behungry