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CARRIE JUNIOR ‘Play with Me’

The 2nd collaboration with Nerve Centre & One Worldwide had us casting for the perfect boy to represent the brand image of Carrie Jr. It was an arduous task having to find a boy who fit the criteria but in the end, we managed to find the ideal boy in Adam. Of course, being only […]

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MAS Safety Video 2018

One of my biggest clients to date and a spot that will be seen by more people than I can ever imagine lol. This was a fun shoot, accomplished within 2 days as we had time restrictions on the plane availability. When I first came up with the ideas – there were 3 – one […]

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NUTOX ‘Happy Hero’ *2020 A+M MARKies Silver (Most Effective Use – Loyalty/CRM)

From boutique agency DreamCreative Workshop & clients Tohtonku, comes an idea that focuses on real people and their relationship with Nutox all these years.  Extensive research was conducted to find the best possible candidates from all over Malaysia, & in the end, we found our 6 special ladies.  Production House Hot Pictures & myself produced […]

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McDONALD’S ‘Shogun’

My 1st McDonald’s ad (well, technically 2nd because I shot one about 18 years ago, which doesn’t really count), that I’m really very excited about.  One of 2 boards that were shot in the same day, 85% outdoors, during a month of rain. You could say, we were all very nervous about getting everything done in time, […]

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CORNTOZ ‘The Journey’

The brief directly from the Mamee Clients was to create awareness for this little known pink horse called Pinko whilst making the food shots look good.  Thus, I set out, together with Lightflux Productions, to create a quirky, weird, wild, wacky yet visually exciting spot that marries both a 2D animated horse with 2D environments […]

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DOMINO’S ‘BoxKu’

A play on the word ‘BossKu’ but in a good memorable way, Agency FCB & this time with Lightflux Productions, worked together to execute this tricky board as we had much to show, & yet needed to keep it exciting at the same time.  Hence, I added one food porn shot because that’s what I […]

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CARE Condoms ‘Dominatrix’

The 1st of 3 boards all shot in 1 day, the Shootworks worked tirelessly to create sensual yet artistic visuals involving minimal propping with costumes that fit each theme – thanks to Elaine for the wonderful wardrobe options. Our talent, of course, requires special mention, as she was brazen & confident enough to partake in […]

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PIDM ‘DIS_Do You Know?’ (MAND)

This is the 2nd campaign for PIDM, under the ‘Do You Know’ phase. Working with PIDM & Long’s Creative under One Worldwide, we managed to produce a spot that’s visually appealing & techie at the same, think ‘Iron Man’. With our main spokesperson for the Mandarin version, the usually informative subject matter is enhanced via […]

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REXONA Massive Attack 2.0 ‘Side Plank’

I had loads of fun shooting this, after all, it’s right up my alley. I was even my own technical advisor, in terms of how to spot, & plank.  Thanks to a cool board from agency Ensemble & Play Pictures, we created something funny & lasting.  Unfortunately, the same can’t be said about the foul […]

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TAYLOR’S ‘SLAY’

The final of the 3 ideas from Mullenlowe & production house Shootworksasia, revolves around current Country Director of Global Schools Leaders Malaysia, Cheryl Ann Fernando.  She even has a movie made about her successes called ‘Adiwiraku’.  She turned the students in a rural school around by giving her all, & they emerged champions for the 1sttime – […]