This was meant to be a short Raya ad, but eventually became a generic ad for a new Texas Chicken variant involving 8 different spices.  With a basic idea from Agency Mullenlowe, Shootworksasia teamed up with myself to create this colorful dance number with a rather contrasting start. We wanted a dark & brooding atmosphere to begin with, minimalist in nature, & everything bursts into color once our protagonist consumes the 1stbit of the delicious chicken. Thankfully, our talent was a natural in terms of expression & a true dance performer.  We shot multiple dance numbers with a predetermined musical beat. Every dance move was nailed & the edit (including grading & online), put together by freelancer Zee Vern, was a truly fun & lively multiplication effort that sells what the product is all about.  The most challenging was to create the graphic movements & design layouts of the ingredients, because we only shot certain ingredients that we could get from physical stores.  The rest were stock images that were then animated.  Shot using the Sony FS7 with DP Loh.