LIFESTYLE46 Videos

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MERCEDES-BENZ CNY2019 ‘What Do You Love?’

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year. They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

TAYLOR’S ‘SLAY’

The final of the 3 ideas from Mullenlowe & production house Shootworksasia, revolves around current Country Director of Global Schools Leaders Malaysia, Cheryl Ann Fernando. She even has a movie made about her successes called ‘Adiwiraku’. She turned the students in a rural school around by giving her all, & they emerged champions for the 1sttime – […]

FUN 88 ‘UEFA 2016’

Nothing beats shooting in a foreign location like Paris – we’ve got beautiful scenery & landscapes, nice sunlight – unless it’s at very cold temperatures. And unfortunately, that’s what we had. Spring-time, with the average temp hovering around 7° to 14°, imagine what our poor celebrity talent had to endure. Fortunately for us, Cathryn Lee […]

ENSURE GOLD ‘True Strength’

This board was solely all about talent direction. And we had pretty good talents – except for maybe the child 😀 , so that was a plus. From agency Entropia & clients Abbott, together with Lightflux Productions, we shot this regional ad in 1 day, in 1 location. Having to setup the ‘office’ scene in […]

Mercedes Benz CNY 2019 Launch Teaser

MALAYSIA AIRLINES ‘Neighbour Free Seats’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

Tourism Music Video

TOURISM LANGKAWI ’99 Magical Islands’ 3m

The brief was open. What we – Agency CD Advertising & JPS (Jaffri Production Studio) knew was that we had to capture the beauty of Langkawi & showcase that in a non-linear traditional manner. After several concepts, we settled on an opening that delved a little into culture/mythology, followed by a mix of food & […]

Mercedes Benz CNY 2019 Magician ShortVer

SINGER ‘A Mother’s Work is Never Done’

This Singer Webfilm aims to bring back lovely memories of the past & connect them with our present. The concept came from Play Pictures own Copywriter/Producer Samantha, & we worked together to flesh out the visuals by using Split-Screens to denote the past & the present. It was indeed, an arduous task of shooting about […]