F&B77 Videos

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PER’L CAFE ‘Growing with Per’l’

This was a tough shoot…as it normally is, especially when we’re striving for a particular coffee & foam texture that looks appetizing & premium. And having several of them doesn’t help either… 😀 . Adding to that, a few product demo shots & numerous wardrobe changes for talent to fit our storyline, & we’ve got […]

DUTCH LADY ‘Food Porn Plain Milk’

While I’ve shot a variety of table top F&B products including juices, I’ve never shot milk. So, when this board came along from Agency Entropia, Light Flux Productions & myself jumped at the chance. After all, I love creating delicious & appetizing food commercials… although ironically, eating isn’t one of my favorite things to do lol. So, with […]

DOMINO’S ‘BoxKu’

A play on the word ‘BossKu’ but in a good memorable way, Agency FCB & this time with Lightflux Productions, worked together to execute this tricky board as we had much to show, & yet needed to keep it exciting at the same time. Hence, I added one food porn shot because that’s what I […]

MEHRAN ‘RECIPE MIX’

This is, to date, the most challenging shoot I’ve ever encountered. Without going into specific details, let’s just say that for what we went through, the end results are something that I’m pretty proud of. And truly, the end result is really all that matters isn’t it. From Agency Connect Marketing Communications (Pakistan) & local […]

NANDO’S ‘Soy PERi-PERi’

It never gets old. Well, at least for me. I LOVE to shoot food. It’s my calling. But I eat to live. Go figure. The 3rd Food Porn ad for Nando’s & still going strong. This time, working with Agency Fishermen Integrated & Passion Plus, we carved out a humorous yet tantalizing board that focuses […]

PEEL FRESH ‘SourSop’

Of late I’ve been enjoying shooting more & more of just products. Unleashing creativity on how to make food shots more interesting & appetizing. This looks fairly simple, but it requires a lot of compositing effects to make it a cohesive whole. Shooting separate layers to create just the right amount of liquid dripping on the […]

SPRITZER ‘Project Icon’

Boards like these are rare & few, allowing us to experience ‘nature’ in a different manner, to shoot something so calming & natural, even if we had to mock up the mini jungle with rented plants (by Art Dir Jay) to create a ‘natural looking rainforest’. From the minds of Agency FCB & clients Sprtizer […]

JULIE’S HERSHEY’S ‘Perfect Pairings’

Working with One Worldwide & Long’s Creative with new clients Hershey’s was indeed a pleasant one. The board – from conception – went through many iterations due to severe budget constraints – & was trimmed down to just romancing food shots. Needless to say, shooting food has always been challenging, but we were well-prepared & […]

TEXAS CHICKEN TOKYO CHICKEN ‘Drum’

The 1st of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home. However, after much discussion, we […]

CONNOR’S x MARSHALL ‘Split-Screen’

The 3rd collaboration with Connor’s, under Motionrom & Agency Grey, & this time they’re partnering with audio powerhouse Marshall. So, based on the idea of utilizing split-screens to tell the stories of both worlds that move along simultaneously & culminating in one final destination, our challenge was to make it visually interesting & compelling – […]