Our 2nd collaboration with Brands, DMO Productions & 180 degrees, required more input from additional parties, as this was a Regional production. Working with local celebrity/actress/model Carmen Soo, who has also made a name in the Philippines & Singapore was a great boon to the brand image itself, as she portrays professionalism & elegance in her very person. There were minor challenges faced – having her speak in 3 different languages – but it all worked out as she learnt her lines as fluidly as she could within the short amount of time given. The tone of the film exudes a clean & sophisticated feeling with the red of the product found in props in & around the environment. We shot this commercial using the ARRI ALEXA with Nick Lee as DOP. Color Grading achieved at Tiger Tiger Post with Offline & Online completed at DMO Productions.